Feb 24, 2009

Meta Language Tag, Meta Tag Languages

Meta Language Tag, Meta Tag Languages

In HTML elements, the language attribute specifies the natural language. This post is mostly worried with how to specify the primary language and the base language in HTML documents.

Example of the META Language Tag:

The value of the Content attribute of the META element is the same as the value of the Content-Language header in HTTP; i.e, a comma-separated list of language codes. For example:
<meta http-equiv="content-language" content="en">
<meta http-equiv="content-language" content="en, fr">

Here is a listing of the ISO 639 2 letter language codes...

AA "Afar"
AB "Abkhazian"
AF "Afrikaans"
AM "Amharic"
AR "Arabic"
AS "Assamese"
AY "Aymara"
AZ "Azerbaijani"
BA "Bashkir"
BE "Byelorussian"
BG "Bulgarian"
BH "Bihari"
BI "Bislama"
BN "Bengali" "Bangla"
BO "Tibetan"
BR "Breton"
CA "Catalan"
CO "Corsican"
CS "Czech"
CY "Welsh"
DA "Danish"
DE "German"
DZ "Bhutani"
EL "Greek"
EN "English" "American"
EO "Esperanto"
ES "Spanish"
ET "Estonian"
EU "Basque"
FA "Persian"
FI "Finnish"
FJ "Fiji"
FO "Faeroese"
FR "French"
FY "Frisian"
GA "Irish"
GD "Gaelic" "Scots Gaelic"
GL "Galician"
GN "Guarani"
GU "Gujarati"
HA "Hausa"
HI "Hindi"
HR "Croatian"
HU "Hungarian"
HY "Armenian"
IA "Interlingua"
IE "Interlingue"
IK "Inupiak"
IN "Indonesian"
IS "Icelandic"
IT "Italian"
IW "Hebrew"
JA "Japanese"
JI "Yiddish"
JW "Javanese"
KA "Georgian"
KK "Kazakh"
KL "Greenlandic"
KM "Cambodian"
KN "Kannada"
KO "Korean"
KS "Kashmiri"
KU "Kurdish"
KY "Kirghiz"
LA "Latin"
LN "Lingala"
LO "Laothian"
LT "Lithuanian"
LV "Latvian" "Lettish"
MG "Malagasy"
MI "Maori"
MK "Macedonian"
ML "Malayalam"
MN "Mongolian"
MO "Moldavian"
MR "Marathi"
MS "Malay"
MT "Maltese"
MY "Burmese"
NA "Nauru"
NE "Nepali"
NL "Dutch"
NO "Norwegian"
OC "Occitan"
OM "Oromo" "Afan"
OR "Oriya"
PA "Punjabi"
PL "Polish"
PS "Pashto" "Pushto"
PT "Portuguese"
QU "Quechua"
RM "Rhaeto-Romance"
RN "Kirundi"
RO "Romanian"
RU "Russian"
RW "Kinyarwanda"
SA "Sanskrit"
SD "Sindhi"
SG "Sangro"
SH "Serbo-Croatian"
SI "Singhalese"
SK "Slovak"
SL "Slovenian"
SM "Samoan"
SN "Shona"
SO "Somali"
SQ "Albanian"
SR "Serbian"
SS "Siswati"
ST "Sesotho"
SU "Sudanese"
SV "Swedish"
SW "Swahili"
TA "Tamil"
TE "Tegulu"
TG "Tajik"
TH "Thai"
TI "Tigrinya"
TK "Turkmen"
TL "Tagalog"
TN "Setswana"
TO "Tonga"
TR "Turkish"
TS "Tsonga"
TT "Tatar"
TW "Twi"
UK "Ukrainian"
UR "Urdu"
UZ "Uzbek"
VI "Vietnamese"
VO "Volapuk"
WO "Wolof"
XH "Xhosa"
YO "Yoruba"
ZH "Chinese"
ZU "Zulu"


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Feb 20, 2009

Link Building Strategies and Tips

Link Building Strategies and Tips for Link Building

Link building play a key role in the Internet marketing industry and success of a website in search engines. Link building is directly impacting Page Rank, a core feature of the Google algorithm. Although there are many other factors involved in the search engine ranking.
Now we will discuss a list of link building strategies and tips that could help you increase Page Rank for your website. A simple checklist or source of new ideas and don’t hesitate to share your own link building strategies with other blog readers.

Few think to remember in link building:
  • Avoid spam.
  • Try to get links from pages with high Page Rank and fewer external links,
  • Look at the code to make sure the “nofollow” tag is not being used, alternate your anchor text, etc.

Tips and Link Building Strategies:

  • Submit to Directories
  • Submit Press Releases
  • Be Active on Social Networks
  • Publish Articles
  • Comment on Blogs
  • Submit your RSS Feed
  • Publish “Top 10” List of Things
  • Create Partnerships with Other Webmasters
  • Provide Free Tools and Scripts
  • Get listed in Govt website
  • Get a link from that website who offer sponsor Events or Sports information on regular bases.
  • Get Links from Business Partners and Service Providers
  • Launch an Affiliate Program to spread your website in world.
  • Publish website in Classified Ads.
  • Share your Knowledge in Forums.
  • 18. Review Products and Services
  • 19. Buy Old Domain Names and Use a 301 Redirection
  • 20. Build and Share Free Templates
  • 22. Join Professional Associations
  • 24. Create a Directory
  • 25. Buy Quality Links


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Feb 11, 2009

Meta Tags Guidelines

Meta Tags Guidelines

Information about meta tags. How to write meta tags and use of meta tags. Meta information is used to describe the type of information found on the web page.

There are 2 meta tags like meta keyword tag and meta description tag used in Web page code whose usage is frequently misunderstood and commonly misused. If you want to know more about other meta tags, see Important HTML Title Tags. Some people might argue that the HTML title tag is a meta tag.

Rules of Meta Tags:

The first rule for the meta tags is that each one should be unique and should not be duplicated anywhere in a Web site. If you are duplicating the meta tags then Google has been dumping some Web sites into their supplemental result database when the site uses the same meta tags on multiple pages, so it is important to make sure that each of these meta tags used in your site is unique. Pages relegated to the supplemental result database rarely show up in most Google searches, so make sure that each of these meta tags an title is unique.

Now more about:



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Meta Description Tag Guidelines

Description Meta Tag Guidelines

Use up to 200 characters for the meta description tag. The description meta tag will not help much with better rankings, but it is a great marketing tool. Most search engines, use meta description tag shows up as the description for the page in the search result pages, so using it is a great way to convince users to click on your link rather than one of the other nine pages listed in the search results.

Many search engines--including Google, MSN and Yahoo--will highlight the words used in a search, which helps to draw attention to your page's listing in the search results. At the time of writing the text for the description meta tag, think about the search phrase or target keywords someone might use when they find the page in a search engine and focus the text to indicate that your page.


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HTML Title Tag Guidelines

HTML Title Tag Guidelines

The HTML title tag play a key role in On page Optimization (SEO) and Title tag will effect the ranking with major search engines. Html title tag is the most important page element for defining the page's keyword theme.

Tips for Html Title Tag:

Use up to 66 characters for the title tag. Keep the text in the HTML title tag short and target the main keyword for the page. The target keywords are those for which you wish to see the page rank well and rank high in search engines.

The keyword theme should ideally appear multiple times in the page content. The first 2 or 3 keywords in the HTML title tag give relevance to the content of the page. If you wish to add the company name, put it on the right side. It is much more important for users to find your Web page using search keywords. Users will not search for your company name unless they already know who you are. Focus your keyword themes on the products and services you offer.


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Meta Keyword Guidelines

Meta Keyword Tag Guidelines:

The Meta Keyword Tag play a key role and keyword meta tag will not affect your rankings with the major search engines, but it can help with smaller search engines. Meta keyword tag use is completely optional. None of the major search engines have used it for ranking purposes for at least 6 or 7 years.

Tips for Meta keyword Tag:

Use up to about 200 characters for this Meta tag and use only those target keywords which contain in article or content o the page. If you are using un related keyword or phrases that are not found on the page then search engine can panelize the website, so avoid useing any words or phrases not found on the page. Separate each keyword phrase in the keywords meta tag with a comma. If you have several pages that would normally use the same set of keyword phrases, just rearrange the order of the phrases.


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What is a Supplemental Result?

What is a Supplemental Result? How Do I Get My Pages Out of Supplemental Results?
Supplemental Result

Google finally found a solution in August of 2007 to resolve the supplemental results issue that I want to share in this article. Somewhat those rectify an issue with their algorithm that was apparently dumping millions of web pages into their supplemental results database. That does not mean that the supplemental results database is disappeared, nor does it mean that pages deemed to be less worthy will now start appearing in searches.

Regularly Google refreshing the supplemental results database, so once the issues with a web page were resolved, they were moving back to the main database much quicker.

The Supplemental Result is stored in separate database of Google main database. Google remove the WebPages from main searchable database and which means they do not show up in normal search results. In simple web pages are penalized by Google due to few reasons like copied content, duplicate title, description and keywords.

Few Reasons for showing Supplemental Results:

  • Lack of content on a page.
  • Duplicate content.
  • Content from another site in HTML frames or iframes.
  • Affiliate marketing links.
  • Obsolete pages.
  • Link pages.
  • Links to Bad Neighborhoods.
  • Duplicate HTML Title tags, Description Meta tags and Keyword Meta tags.
  • Old content.

How Do I Get My Pages Out of Supplemental Results?

The Google spiders periodically crawl pages stuck in Supplemental Results, but Google use different spider and it does not visit these pages very often.
Most of this Web site was trapped in Supplemental Results for a long period. We have uploaded the few pages and submitted to Google and after few days those are displayed as supplemental results in Google search results.

We noticed that all page are came under supplemental results. The flagging increased weekly and spread like a virus until it began to penalize all of the 100% original content pages found in the main portions of the site.


Then we modified the content and meta tags and re-submitted to Google. Within about a week, almost all of our original content pages were removed from Supplemental Result hell and Google traffic began to flow in once again.




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Importance of Alt Tag in SEO

Importance of Alt Tag in SEO


Alt Tag Hear I want to share little information on importance of alt attributes on images and their effect on search engine optimization. Alt tags attribute means, when you are placing a mouse over an image then text will appear, it is not a tool tip.

Alt tag were shaped initially for text based browsers, like lynx, which can not display images. The alt (or alternate) text was to describe what it is an image of, and should still be used only for that.

Alt tag are put into code like this:

<img src="http://www. online-seo-information.blogspot.com/images/logo.gif" alt="Some Text Here">

Google give more importance to Alt tag to improve the SERP. So really it's a good idea to use Alt tag to describe the image, and keep your text in the body of the page in areas that are readable to your users.


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Feb 10, 2009

Google Earth, Downlaod Google Earth

Google Earth, Google Earth DownloadGoogle Earth Google Earth is a program to provide info on map and geographic that was initially know as Earth Viewer, and was shaped by Keyhole by Google in 2004.

Features of Google Earth 5:

  • Google Earth 5, the newest version of Google's 3D geo-browser, with an important feature from the Google Earth Plus.
  • With the help of new features, you can now read tracks from a GPS device and you can import GPS files in GPX and LOC format.
  • Capability to visualize geographical changes over time.
  • Google Earth shows historical imagery with in 40s to that place.
  • You can record a tour of particular location and saves the places you visit in Google Earth.
  • Google Earth is also useful to view imagery and terrain of Mars by clicking on the planet icon.
  • Download Google Earth 5 to explore the ocean. Watch the surface and visit the deepest part of the ocean.
  • Mariana Trench. Learn about ocean observations, climate change, and endangered species. Discover new places including surf, dive, and travel hot spots and shipwrecks.

Google Earth 5 for Windows, Linux and Mac can be downloaded from earth.google.com. The Windows version is not downloading directly: you first install Google Update, which downloads the setup and then installs the application. For those who can't use Google Update, here's a direct link to the Windows client.


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Blog Directory Submission Service and Tips

Blog Directory Submission Service and Tips

Blog submission services include blog, RSS or Atom feed to blog web directories, blog search engines and news services for inclusion. Blog submission will assist you in getting one way inbound links from blog directories, RSS or Atom Directories and news services and will also help in driving traffic and making visibility of your blog. Blog directory submission service is best for bloggers, blogs owner and blog marketing consultants for quick inclusion in blog web directories, feed search engines and web-based RSS aggregators.

If you have only RSS Feed we will submit it to only RSS feed directories. In case of blog we will submit blog URL and RSS or Atom Feed to blogs web directories, blogs search engines, RSS feed directories, feed aggregators and news services.

Advantage of Blog/feed Submission Services:

  • Submissions to blog web directories and blog search engine will help you in getting relevant traffic.
  • Blog submission will help in getting tons of free quality, targeted traffic on your blog.
  • Blog submission will make more visibility of your blog by adding into blog search engines and directories.
  • Blog submission will increase your link popularity and search engine ranking by getting one way in bound links from blog and RSS directories.


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Benefits of Article Submission and Tips

Benefits of Article Submission and TipsArticle Submission

Submit your articles manually then it would be an excellent idea to write unique articles for all of the different directories you submit to.

Avoid using same article the search engines will penalize you for duplicate content and you won’t get near as much traffic.

Depending on what you are submitting articles for manually submitting them might be the way to go.

Writing a articles to tell something to visitors about particular topic for which we want to receive a traffic. Manually submitting of article is a good way to get more traffic then you might want to look into an article submission program.

If have more article on the internet then more visitors are going to read them and the more traffic you are going to receive.

Article submission programs are especially helpful if you have a new site that you want to get listed under your keywords.

With the help of article submission, you get more back links and your web site is in the eyes of the search engines.

In a short period of time you can receive thousands of links pointing to your site if you use an article submission program. To get those links by hand you could easily spend a year writing and submitting unique articles.

If you want to use an article submission program to submit your articles for you then be sure that they are not sending the same article out to all of the directories.

You can submit unlimited articles through out the month for your subscription. The more articles you send out the more traffic you will get.

Some sites will only allow you eight submissions each month and others will charge you x amount for every ten articles they send out.


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Feb 8, 2009

Importance of Web Directory Submissions

Importance of Web Directory Submissions Importance of Web Directory Submissions


  • To get listed in search engines and increase visibility online, driving traffic to your website.
  • ‘Links’ play a major role in for ranking position on the various search engines.
  • One simple way to obtain back links is to submit your link to directories to relevant directory. In earlier, web directory were the primary source for visitors to find websites on various topics. Today search engines have taken over but directories have not lost their importance yet.
  • When submitting to a Web directory, the major benefit lies in the human editor. Your submission will be reviewed manually. After reviewing, your website will be accepted or the link will be placed in the web directory. Hence search engines will consider links submitted to web directory.
  • Major search engines will collect the database form web directory like DMOZ. Search engines consider the few factors to provide an importance or a page rank to web directory based on popularity, relevance, quality of the directory and the number of back links your website.
  • If your website is contain more images, flash content, etc and less in content then search engines spider are unable to crawl your website or visits your site. But, if you are submitting to a web directory under a relevant category, then search engine to categorize your site under a relevant topic.
  • You can submit to web directory based on target subject, field and regional web directory, which may useful for you’re to targets a local audience.
  • Try to submit to free web directory more than paid web directory.


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Benefits of Directory Submission, Use of Directory Submission

Benefits of Directory Submission and Use of Directory Submission Services Benefits of Directory Submission

When search engines are not popular at that time, web directories served as the main method of finding relevant sites. But nowadays, search engines like Google and Yahoo have taken over.

  • To get your website indexed.
  • One way links -> Improvement in Search Engine Rankings.
  • Targeting specific keywords / phrases.
  • Traffic (not such a benefit with most directories).
  • Most web directories are free to submit to.

Uses of Directory Submission Service:

  • Make sure you are submitting to correct web directory like seo-friendly directories.
  • Prepare a list of seo-friendly directories and make sure that list is updated.
  • Submit a link to web directory in right category for your website, reading each directory’s guidelines, filling in the form correctly, entering the verification code and then submit.
  • Assuming you submit each site manually on your own, its take time and you have to track all those submission. If you take directory submission Services they will take care of tracking your previous submissions and not charging you for duplicate submissions.
  • Using a web directory submission service like ours need not to worry about the title, description and keywords.
  • Maintain a web directory submission process is not only one time job and hugely time-consuming.


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Directory Submission Guidelines

Directory Submission Guidelines Directory Submission Guidelines

Every web directory has their own set of guidelines that they follow when approving sites. Below is the list of guide lines used by many we directories to approval a website.


  • Title
  • Description
  • Keywords
  • Category
  • Url / Domain
  • Email
  • Site Content

Title of your Site:

Each directory has its own criteria where titles are concerned.

Some web directories do not allow the usage of keywords in the title and that case we have to use company name.

  • The title should be relevant to the purpose of the site and aptly describe (in a few words) what the site is about.
  • The title should be meaningful and not just contain a list of keywords.
  • The title should not be too promotional and read like an ad text, instead it should be as objective as possible.
  • The title shouldn’t be too lengthy (anywhere between 20 to 50 characters is usually fine).
  • THE TITLE SHOULD NOT BE IN ALL UPPER CASE.
  • Avoid the use of an exclamation mark ‘!’ in the title.
  • Avoid repetition of keywords.
  • Avoid words like ‘best’, ’leader’, ’cheapest’, ’greatest’ or any other exaggerated adjective.

Description:

Most, if not all, directories require a description for your site. The general guidelines for writing acceptable descriptions would be:

  • All the points mentioned above for the title
  • Do not mention any pricing details or any other promotional details that are subject to change with time. Again, a description should ideally just describe what the site offers (you may include features and benefits as long as it doesn’t make the description sound too promotional)
  • Most directories wouldn’t want you to mention a phone number and address details in the description – so it’s best to avoid putting in those details.
  • Avoid Capitalizing The First Letter Of Every Word In Your Description.
  • Try and avoid ending your description with ‘and others’ or ‘etc’ or even ‘…’

Keywords:

Most directories aren’t too strict about what you enter in the keywords field but just make sure you don’t repeat any keyword more than once and also make sure you have the keywords entered in the format required. Some directories may require you to enter each keyword separated by a comma, e.g. keyword1, keyword2 – while some may require the keywords to be separated by a space. So just make sure you follow their guidelines.

Category:

Quite a few directories are very particular about you choosing the right category. Many people make the mistake of selecting the category too fast without checking if there would be a more relevant category. Take the time to go through the directory’s choice of categories and choose the most appropriate category. For some directories, where you’re not able to find a suitable category, you may even suggest a relevant category (if the directory allows you to do so) and if the directory editor finds it suitable, your site would be added under the newly created category you suggested.

Url / Domain:

Not many directories are particular about the kind of url or domain you have but make sure you:

  • Submit the domain or url in the correct format. Most directories accept a url in the format of http://www.mydomain.com while some directories accept it without the http://
  • Do not submit parked domains and domains that have no content
  • Do not submit domains that redirect to another site.
  • Unless specified, only submit your home page url and not a url pointing to one of your inner pages, e.g. http://www.xyz.com and not http://www.xyz.com/this-page.html Also, when submitting your home page url, do not include the ‘index.***’ portion of your url – it should just be http://www.xyz.com
  • Some directories are particular about adding a forward slash ‘/’ at the end of the url. Remember to do so where mentioned.
  • Very few directories accept domains hosted on free hosting services or domains that are not registered – avoid submitting these kinds of domains.

Email:

A few directories are particular about not accepting sites where the email address included belongs to a free account like yahoo, hotmail or Gmail. This is applicable in very few cases. It is preferable to include the email address of your site domain, e.g. if you’re submitting http://www.xyz.com, try and use contact@xyz.com although don’t worry too much about this as there are very few directories that are particular about the email address entered.

Site Content:

Apart from following the guidelines given in each directory about the kind of sites that are acceptable to them, here are a few other general guidelines about a site’s content that most directories are particular about:

  • Never submit a site that is under construction or is about to launch. Make sure your site is fully operational before you have it submitted.
  • Do not submit sites that have no content.
  • Some directories don’t accept sites having just one page. It is preferable for your site to have a few pages.
  • Your site should have a substantial amount of content and not be full of affiliate links or contain just ads all over.
  • A few directories do not accept sites with ‘mirror content’, i.e. sites having the same content but different domains.

Many directories get plenty of submissions a day and it could take just one reason for an editor to reject your site. So be careful and try and stick as close to the guidelines as possible.


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Feb 3, 2009

Link Building, Types of Link Building Activities

Link Building Means

Link building is a technique to promote a web site by exchanging links to other related websites. Link building is not only useful for increases visibility of a website on internet but also helps to get or occupy the higher search engine rankings. Link building is one of the important strategies in search engine marketing.

Generally link exchange process is done with relevant websites with high page rank (PR). If the website contain high page rank means we have more advantageous if we exchange a link from that website.

We can exchange a link or promoting a website by listing in e-zines, newsletters, blogs, directories and search engines.

Types of Link Building Activities:

Inbound link building: In bound link is nothing but getting a link from other website or one way link. With the help of one way link we can rank well in major search engines. Below is a diagram to show the inbound link building.
Reciprocal link building: Reciprocal link building is nothing but two way link building. In this we have to place an other website link in our website. So we have to exchange a link with only high page rank (PR) website. Below is diagram to explain reciprocal link building process.
Outbound link building: In this exchange we give link to some other website. we may need to give some out-bound links to websites. Below is a diagram to explain outbound links.
Link Building - 3 Way : In 3 way link building our aim is to have a link from a website having good page rank on our website. In return we link their website from our other related website or directory.


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Three Link Building, Non-Reciprocal Link Building

Three Link Building, Non-Reciprocal Link Building

In 3 way link building you can exchange a link from a website having good page rank and relevant content and place there link in other related website or directory. This process enables to have even more one way (inbound) links on our main website. This is one of the latest link building processes being followed.

Three Way Link Building Strategies:

  • Check the websites are relevant to your web site or not.
  • Posted the link to another website that’s related to your keyword and categories.
  • First add other website link in your website and than ask them to add your link.
  • Provide them the exact html code of your website related to particular category.
  • Use the target keywords title as anchor text in the code that is related to your web site and information.
  • Try to contact others on by calling them this much effective than email.
  • After getting conformation on link then check back the web site and make sure they located your link according to your requisite.
  • Mail them to change and if they are not responding to your mail then without wasting your time move on to the next.
  • After week check that the placed link is indexed in Yahoo or Google or not.

Three Way Link Building Image:Three Way Link Buildin


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Two Way Link Building

Two Way Link Building, Reciprocal link building, Bilateral Links

Two way link building is one type of link building. Two way link building is also know as Reciprocal link building. Reciprocal links are also known as bilateral links. Reciprocal links are a very cost effective way to get links and visitors to your web site.

Reciprocal links are thought to be bringing down by search engines. Better to work on non-reciprocal, or one way links, which can be achieved quickly. Link exchanges for reciprocal links are still an important aspect in building your web site’s link popularity.

Two way link building is useful for page ranking, rank high in major search engines like Google, Yahoo and Msn and increases the traffic for your web site. In two way link building, we will exchange a link from other website and give a back link from your website. Nothing but link exchange between two web sites.

Advantages and Disadvantages of Reciprocal Links:

Advantages and Disadvantages of Reciprocal Links
Advantages of reciprocal links
  • It’s free
Disadvantages of reciprocal links
  • Time consuming
  • Tedious
  • Your site gives away PageRank
  • Slow to get many links to your web site

Reciprocal link building Image:


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One Way Link Exchange, Natural Link Exchange

One way Link Exchange, Define One way link, Natural Link Exchange, Non-Reciprocal Link Exchange, One way link Exchange Image and Exmaple.

One way links means that a web site links to your web site, but you don’t link back to that web site. One way links are also known as non-reciprocal links.

One way links are more important than reciprocal links in terms and helps to boost your web site’s nothing but link popularity. If you have more one way links to your web site then, higher your web sites link popularity.

One way links are more valuable and more important as they know as more “natural” way of linking between web sites.

One way Link Exchange Example:

If you find a relevant website for your web site then you will link to that relevant website, however, that web site doesn’t link back to you, most likely because they don’t know you’re linking to them.

Getting one way links are much more difficult than reciprocal links. With the help of triangular link exchange we can get one way links, however this is often difficult and you would require at least 2 web sites to do so. “Triangular” link exchanges are when your web site A links to your partner’s web site, and your partner’s web site links to your web site B.

One Way Link Exchange Image:


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