Types On Page SEO Factors and Optimization Tips
Search engines are constantly improving their algorithm so they can provide more relevant results. A relevant site is one that provides quality content for its readers so after you have chosen your keyword phrases build the content of your pages around those keywords.
On page SEO means the code page optimization so, in this phase, you should pay special attention to the following:
Title Tag Optimization:
The title tag is one of the most important factors in achieving high rankings in top search engines. A title tag is essentially an HTML code that creates the words that appear in the top bar of your Web browser. Usually, the Title Tag is the first element in the <Head> area of your site, followed by the Meta Description and the Meta Keywords Tags. These are the general rules you should follow when optimizing your title tag:
- Use in your title maximum 3 keyword phrases and 100 characters
- If possible , don’t use stop words like “a, and, or”
- Avoid spam: don't repeat the same keyword in your title more than twice; it's considered spam. Also, some engines penalize for using all CAPS.
Meta Description Tag:
The META description tag describes your site's content, giving search engines' spiders an accurate summary filled with multiple keywords. The META description tag should contain multiple keywords organized in a logical sentence.
- Place the keywords phrase at the beginning of your description to achieve the best possible ranking.
- Many SE's use this to describe your site so make sure you not only repeat each of your keyword phrases (max 3) at least once but make this a true representation of the page that the visitor will be viewing, and try to keep it under 255 chars.
The Meta Keywords Tag:
The Meta keywords tag allows you to provide additional text for crawler-based search engines to index along with your body copy. The Meta keywords tag is sometimes useful as a way to reinforce the terms you think a page is important for on the few crawlers that support it. For instance, if you had a page about penis pills -- AND you say the words SEO Articles at various places in your body copy -- then mentioning the words "SEO Articles" in the meta keywords tag MIGHT help boost your page a bit higher for those words. You should include up to 25 words or phrases, with each word or phrase separated by commas.
Here is an example of what a simple basic header should look like:
<head> <title> SEO Articles</title>
<meta name="Description" content="Online info on seo articles.”>
<meta name="keywords" content="seo, seo tips, seo articles and seo guide”>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
</head>
Body text Optimization:
This is what your surfers will actually see when coming to your site. There are many issues to consider when placing keywords in the text of your pages. Most search engines index the full text of each page, so it's vital to place keywords throughout your text.
These are general rules that everyone should follow:
- Make sure your main page have your main keywords.
- Use H1, H2...H6 tags in the article.
- Bolding and italicizing your keywords at least once.
- When creating your content pages, keep the following four concepts in mind: Keyword prominence, Keyword proximity, Keyword density and Keyword frequency.
Anchors and Links:
Anchor text is that portion of a hyperlink that is viewed by a user on a webpage (The Clickable text).The keywords in anchor text enhance the relevance of the target page pertaining to the keywords used.
For example, if your keywords phrase is “SEO Articles” and you have a link with anchor text “Read all about SEO Articles here” on a page, pointing to another page about SEO articles "here" to the anchor text content URL whereas the best way is to link “SEO articles”. You can also locate (or insert) important keyword phrases in your page’s natural text and link it to relevant target pages of your site. The target page’s name should include in it, if possible, your keywords. This is how a hyperlink code looks like:
< a href=”target-page.html”>SEO</a>
Frames, Java scripts, Flash:
Avoid using frames, java scripts and flash, they are not spider able from the search engines. Navigation (Internal Linking):
The navigation structure of your site is important because it is through your navigation that the search engine spiders are able to access all of your web site's content. For sites with a small number of pages you should have every page of your site linked to every other page of your site. This can be done by having a left/right side menu or by putting a link to every other page on the bottom of your page.
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