Tips for Choosing a Search Engine Optimisation Firm

When choosing a search engine optimisation firm you should ask the following questions:

• What are the best rankings or results the company has achieved for high traffic keywords in competitive markets?
  For example: it's easy to rank highly for "doncaster plumber" and much harder to rank for a search term like "fitness equipment".
  
• What is the company's current client retention rate?
  
• What resources does the company have available to allocate to your project?
  
• What are the measures of success for your search engine marketing project?
  
• What % of the company is dedicated to search engine marketing?