Informtion on Google Search Console tool outline

In the last Google Search Console training video series of the year, Daniel Waisberg of Google brought in a special guest, the Engineering lead for Search Console - Hillel Maoz. In this video they discuss a bit of what happens behind the scenes.

The two of them explain how the team is structured and how the team structures its development. Here is a bit of an outline of what they spoke about:

• Search Analytics
• Click and Impressions Data
• Stores Data for 16 Months
• Mostly visible in Performance report
• Reporting
• How Google Sees Your Pages
• Crawl Errors
• Structured Data Issues
• Debug, fix and inform Google of fixes
• Debugging Tools like URL Inspection Tool
• Configuration
• Site management
• User Configuration
• Site Verification
• Data Security
• Email Notification & Communication

On the Search Console Development time:

• Define what can help a page succeed in search
• Classify all the pages in the Google index and annotate any issues
• Help site owners to fix their web sites

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SEO Impact calculation or prioritization

Name	Rule type	Description
Missing or empty page title	Title	Your page does not have any content in the page title. Search engines look for the title tag to better understand the main topic of the page.
Page title too short or too long	Title	Short titles may not accurately describe your page and may result in fewer visitors to your page. Titles longer than 70 characters may be trimmed in search engine results.
Duplicate page title	Title	The page has the same page title as another page on your domain. Search engines may consider pages with the same title tags to be duplicate content.
Missing or empty H1 tags	Header Tags	Your page does not have any Heading 1 tags or your Heading 1 tags are empty. Search engines may use heading tags to determine the main topic of your page.
Maximum number of H1 tags	Header Tags	Your page exceeds the maximum threshold for number of Heading 1 tags. Too many Heading 1 tags may dilute the importance of all Heading 1 tags on your page.
Maximum number of H2 tags	Header Tags	Your page exceeds the maximum threshold for number of Heading 2 tags. Too many Heading 2 tags may dilute the importance of all Heading 2 tags on your page.
Missing or empty H2 tags	Header Tags	Your page does not have any Heading 2 tags or your Heading 2 tags are empty. Search engines may use heading tags to determine the main topic of your page.
Missing or empty meta description tag	Meta Description Tags	Your page does not have a meta description tag or the tag is empty. Meta descriptions provide a concise explanation of the contents of a webpage. Search engines use meta descriptions to display preview snippets for a given page to users.
Duplicate meta description tag	Meta Description Tags	The page has the same meta description tag as another page on your domain. Search engines may consider pages with the same description tags to be duplicate content.
Image tags without alt attribute	Image Tags	Images on the page do not have any alternate text. Search engine crawlers use alternate text to understand what images on your page are about. Search engines understanding your images can help your page rank in universal results and on image searches.
Image tags without height & width attributes	Image Tags	Images on the page do not have height and width attributes specified in the image tag. Search engines consider performance when ranking pages, and height and width attributes can improve page speed.
Missing meta keyword tag	Secondary Content Elements	Your page does not have a keyword meta tag. Some search engines may use this tag to help determine what your page is about.
Page URL is too long	Page URL	The URL pointing to the page is too long. Page URLs that are too long may be confusing to users and not accurately describe the page.
Poor text to code ratio	Secondary Content Elements	You have too little or too much text compared to the code on your page. A poor text-to-code ratio can affect the readability of your site by search engine crawlers.
Page size too large	Secondary Content Elements	The content on your page (text, images, videos, etc.) is too large. Large page sizes may affect the ability of search engine crawlers to index your site.
Duplicate page content	Secondary Content Elements	The content on this page matches the content on another page. Duplicate content can make it difficult for search engines to know which version of the page to include in their indices, to direct authority and link juice to, and to rank on a SERP.
Invalid Canonical URL	Secondary Content Elements	The Canonical URL set for the page is formatted incorrectly. Canonical URLs help search engines apply page authority and link juice to the proper pages within your domain.
No Html4 or Xhtml1 validation	Secondary Content Elements	Notifies whether or not your page has HTML or XHTML validation. This rule serves as a notification and does not affect your SEO.
Canonical URL not in sitemap	Secondary Content Elements	Notifies you whether or not your Canonical URL is in your sitemap. This rule serves as a notification and does not affect your SEO.
Noindex	Indexation Directives	Notifies you whether or not the page has a noindex tag. Pages with a noindex tag will be ignored by search engine crawlers. This rule serves as a notification.
Nofollow	Indexation Directives	Notifies you whether or not the page has links with nofollow tags. This rule serves as a notification and does not directly affect your page's SEO, but rather affects the SEO of pages that are being linked to from the page. Links with nofollow tags do not provide authority or "link juice" to the linked page.
Noarchive	Indexation Directives	Notifies you whether or not the page has a noarchive tag. This rule serves as a notification and does not affect your SEO.
Nosnippet	Indexation Directives	Notifies you whether or not the page has a nosnippet tag. Pages with a nosnippet tag will not show a description under the link in a SERP. This rule serves as a notification.
Noodp	Indexation Directives	Notifies you whether or not the page has a noodp tag. This rule serves as a notification.
Notranslate	Indexation Directives	Notifies you whether or not the page has a notranslate tag. This rule serves as a notification and does not affect your SEO.
Noimageindex	Indexation Directives	Notifies you whether or not the page has a noimageindex tag. This rule serves as a notification.
Unavailable after date in the past	Indexation Directives	Notifies you whether or not the page has a unavailable_after:[date] tag. This specifies a time and date that search engine crawlers should no longer index the page. This rule serves as a notification.
Disallowed by robots.txt	Indexation Directives	Notifies you whether the page is disallowed on the robots.txt page. This rule serves as a notification.
4xx Errors	Page Errors	The page has a 4xx error. These errors may limit a search engine's ability to crawl all pages on your site and may indicate a low-quality domain.
5xx Errors	Page Errors	The page has a 5xx error. Search engines use frequency of page errors to help determine the quality of a site.
3xx Redirects	Page Errors	The page has a 3xx redirect. The type of redirect, either 301 or 302, have different affects on "link juice" from the page.
Slow Response Time	Page Speed	The page has a load time longer than the maximum specified threshold. Search engines use response time to help determine the quality of a page.
Too Many Redirects	Page Speed	The page has more redirects than the maximum specified threshold. Unnecessary redirects may increase response time of a page. Search engines use response time to help determine the quality of a page.
Broken internal links	Internal Links	Links within the page do not lead to valid pages. Broken links can affect a search engine's ability to properly index pages on your domain.
Too few inbound internal links	Internal Links	The page has less than 5 links pointing to the page.
Too many outbound internal links	Internal Links	The number of outbound links on the page exceeds the maximum specified threshold. Too many outbound links can overwhelm a visitor and lead to a bad user experience.
Missing open graph title tag	Object Tags	The page is missing the title attribute in the open graph tag. Open graph tags influence the way the page appears on social media. Improved performance on social media may drive increased traffic.
Missing open graph type tag	Object Tags	The page is missing the type attribute in the open graph tag, which indicates the type of the object (such as video). Open graph tags influence the way the page appears and performs on social media. Improved performance on social media may drive increased traffic.
Missing open graph URL tag	Object Tags	The page is missing the URL attribute in the open graph tag. Open graph tags influence the way the page appears and performs on social media. Improved performance on social media may drive increased traffic.
Missing open graph image tag	Object Tags	The page is missing the image attribute in the open graph tag. Open graph tags influence the way the page appears on social media. Improved performance on social media may drive increased traffic.
Missing open graph description tag	Object Tags	The page is missing the description attribute in the open graph tag. Open graph tags influence the way the page appears on social media. Improved performance on social media may drive increased traffic.
Missing open graph site name tag	Site and Admin Tags	The page is missing the site name attribute in the open graph tag, which lists the parent domain for the page. Open graph tags influence the way the page appears on social media. Improved performance on social media may drive increased traffic.
Missing Facebook admin and App ID tag	Site and Admin Tags	The page is missing the admin attribute and App ID attribute in the open graph tag. These attributes influence how your page is accessed on social media. Improved performance on social media may drive increased traffic.

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10 Google Panda Check List, Panda SEO Checklist

From few months we are hearing about panda ---- Google panda update – Panda has made fabulous change in search engine results. The main reason beside Google panda update is to get rid of duplicate content, content farm and scrapper sites.
Still Google is working on latest techniques to get rid of content farm and scrapper sites. I have found few things which I want to share with you. Below are the Google Panda Check List:
1). Do you have a low search performance page?
Status - Yes / No
Note: You need to work on the quality of the page or you may delete the page. One non-quality page should not disturb other n number of quality pages.
2). Does your site loads slow?
Status - Yes / No
Note: The site load time should not be high. You need to optimize your images and code to reflect site load speed.
3). Do you have well researched keywords that related your web page content?
Status - Yes / No
Note: Without enough quality content, do not optimize your page titles for search keywords. The site page will be repeatedly listed for the user’s keywords only when the page is useful for the search user’s .Do not get into the personalized search users signed in site block list. At one point the search algorithm will be informed about the blocked sites.
4). Do you have high bounce rate?
Status - Yes / No
Note: The site need to have well structured related links within the content or around the content. The navigational structure of the site should be clear with quality content. If the content is clear and interesting then the bounce rate will gets decreased because users will be interested to visits other relevant links.
5). Do you see users spending minimum time in your page(s)?
Status - Yes / NO
Note: For a good site the users average time spent on the page should be high. This is based on the size of the quality content and other relevant content pages. You need to work on your content to hold users on the page(s) for long period.
6). Do you have related images for the content and do you own the copyright?
Status - Yes / No
Note: If you are having images for your content then it should be relevant to the content. The image should speak about the content. Use your own image content or make sure to get the copyright of the image.
7). Do you have a clean design?
Status - Yes / No
Note: Users experience is one of the main factors for panda update. Make sure the content is readable and website structure is user friendly with right combination of colours for a proper look and feel. Balance users experience with search engines experience. Also make sure that you include unique title, Meta tags, H tags, P tag, blog font, alt attribute and anchor texts.
8). Do you have a Meta description that briefs your page content?
Status - Yes / No
Note: Make sure that the Meta description is not stuffed with keywords and it includes a brief of the page content.
9). Have you done a grammatical check on your web page content?
Status - Yes / No
Note: Try to avoid grammatical mistakes in your content. Try to proofread before the content goes live. Clear content has high chance to list top.
10). Do you have more backlinks from same c class IP sites?
Status - Yes / No
Note: Natural links are always better that artificial backlinks. Natural links are risk free. Update you site often with quality content so that your readers will like to give link from their site(s). Artificial backlinks from directories submission site has high chance to be from the same c class ip unless it is well researched. Bunch of links from same c class IP are not valid and can also be considered as spam.
This post will help you. Google panda SEO checklist helps. Main factor for panda recovery is to avoid duplicate content and to remove or update poor quality content. Feel free to share your experience and factors if any.

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60 SEO Tips and Tricks, best SEO Tips and Tricks

Latest and new 60 seo tips and tricks which helps you website to make them rank higher in search engines and visibility. List of 60 SEO tips and tricks, best 60 SEO tips and tricks, New SEO SEO tips and tricks.

• Write great content
• Write unique content
• Add new content all the time
• Create a great keyword phrase
• Choose a phrase that is popular
• Write an accessible site for search engine spiders and screen readers
• Use the keyword phrase in your title tag
• Get a domain with your keyword phrase
• Use the keyword phrase in your URL

• Use your keyword phrase a lot, but not too much
• Use your keyword phrase in headlines
• Use your keyword phrase in anchor text of links
• Ask other people for links to your page
• keyword phrase inside incoming links
• Try to get links from reputable sites
• get links from similar sites
• Create as much content as you can
• Keep your site content inside one theme
• Keep your site live as long as possible
• Create a sitemap
• Create an XML sitemap
• Use 301 redirects for permanent redirects
• Use 302 redirects only for long or ugly URLs
• Get as many inbound links as you can
• Put your keyword phrase in the first paragraph
• Put your keyword phrase at the top of the HTML
• Put your keyword phrase in alternative text
• Increase the font size of your keyword phrase
• Format your keyword phrases to stand out
• Write a descriptive meta description
• Link to your page from within your site
• Put up links that flow within the text
• Keep asking for inbound links
• Get linked in DMOZ and Yahoo!
• Periodically check your outbound links for pagerank
• Link all major images
• Keep your pages up-to-date
• Use frames, always use the noframes tag
• Flash, always include alternative text
• Use Flash for non-critical pieces of a page
• Keep your pages close to the root directory
• Use the meta keywords tag and include your keyword phrase
• Keep your kewords together
• Use your keyword phrase in your meta description
• Set your language meta keyword
• Optimize for a few secondary keywords
• Use your keyword phrase in named anchors
• Use synonyms for your keywords
• Don't link a lot to external sites
• Register a separate domain instead of a sub-domain
• Register a .com domain over a .biz or .us domain
• Use hyphens to separate words in domains
• Use hyphens or underscores to separate words in URLs
• Don't write your content with JavaScript
• Don't have more than 10 words in your URL
• Don't use dynamic URLs
• Don't use session IDs
• Don't link to link farms
• Don't have broken links on your site
• Don't use the meta refresh tag to redirect users

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Google Earth, Downlaod Google Earth

Google Earth, Google Earth Download Google Earth is a program to provide info on map and geographic that was initially know as Earth Viewer, and was shaped by Keyhole by Google in 2004.

Features of Google Earth 5:

• Google Earth 5, the newest version of Google's 3D geo-browser, with an important feature from the Google Earth Plus.
• With the help of new features, you can now read tracks from a GPS device and you can import GPS files in GPX and LOC format.
• Capability to visualize geographical changes over time.
• Google Earth shows historical imagery with in 40s to that place.
• You can record a tour of particular location and saves the places you visit in Google Earth.
• Google Earth is also useful to view imagery and terrain of Mars by clicking on the planet icon.
• Download Google Earth 5 to explore the ocean. Watch the surface and visit the deepest part of the ocean.
• Mariana Trench. Learn about ocean observations, climate change, and endangered species. Discover new places including surf, dive, and travel hot spots and shipwrecks.

Google Earth 5 for Windows, Linux and Mac can be downloaded from earth.google.com. The Windows version is not downloading directly: you first install Google Update, which downloads the setup and then installs the application. For those who can't use Google Update, here's a direct link to the Windows client.

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Google - Voice and Video Chat

Say Hello to Gmail Voice and Video Chat

Google launched voice and video chat -- right inside Gmail. We've tried to make this an easy-to-use, seamless experience, with high-quality audio and video -- all for free. All you have to do is download and install the voice and video plugin and we take care of the rest. And in the spirit of open communications, we designed this feature using Internet standards such as XMPP, RTP, and H.264, which means that third-party applications and networks can choose to interoperate with Gmail voice and video chat.

Once you install the plugin, to start a video chat, just click on the "Video & more" menu at the bottom of your Gmail chat window, and choose "Start video chat."

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Google Chrome - Download a New Browser

Google Chrome New Internet Browser and Benefits

The great search engine Google has created its own Internet web browser called Google Chrome and we can download it from here http://www.google.com/chrome to try it out.
Downloaded Google Chrome web browser and you will like it very much.

It’s very good because your web pages are displayed in tabs and you can simply click from tab to tab to view browser pages. Click on the + behind the new tab at the top of the browser window to open a new browser. When you are typing in a search term or keyword or URL, then automatically related keywords will display.

Google has created a comic book and video to explain how the Google Chrome browser works and its technology. This is new feature and very interesting. Check it out here: http://www.google.com/googlebooks/chrome/. Google explain you about other browsers work and its problem. We will use more browsers for downloading and play sophisticated video games with Internet browsers, and browsers are used to distribute spy ware and viruses.

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