On Page Optimisation (Optimization) Vs Off-Page Optimisation (SEO)

On Page Optimisation

Defined: On-page optimisation (on-page SEO) is what can be done on the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content.

Off-Page Optimisation (SEO)

Defined: Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.

On-Page SEO Checklist	Off-Page SEO Checklist
Alwaysstart with research andtesting	Alwaysstart with keyword research, testing andselection
Title tags	Keywordsin links
Metatags	Linksfrom high ranking publisher sites
ALTtags	One-wayinbound links (not link exchange)
H1tags	Differentkeywords in your link-ads from the same site
URL structure	Gradual link building technology (no growth spikes)
InternalLinking	Relevantkeywords near your inbound link
Content	Deep linking (from multiple pagesto multiple pages)
Keyword density	Targeta large list of keywords (5-500+)
Sitemaps	Linkfrom sites with a variety of LinkRanks
Usability	Trackactive link-ad keywords
Tracktarget keywords	Discontinuecampaigns if ranking does not improve
Expectresults in 12 months	Expectresults in 30 days (MSN) 1-9 months (Google, Yahoo)
Do not make commonon-page SEO mistakes:	Do not make commonoff-page SEO mistakes:
Duplicatecontent	Duplicatekeywords in link-ads
URL variants on the same pages	Site-wide links causing linkgrowth spikes
Off-siteimages and content on-site	Usingon-page SEOs to do specialist off-page SEO
Duplicatetitle tags	Placingrandom links without keywords near your link-ad
Do not use on-page SEOspamming tactics such as:	Do not use off-pageSEO spamming tactics such as:
Hiddentext	Linkfarms (sites with 100+ outbound links per page)
Hiddenlinks	Usingirrelevant keywords in your link-ads
Keywordrepetition	Garbagelinks
Doorwaypages	Linkchurning
Mirrorpages	Hiddeninbound links
Cloaking