Meta Description Tag Guidelines

Description Meta Tag Guidelines

Use up to 200 characters for the meta description tag. The description meta tag will not help much with better rankings, but it is a great marketing tool. Most search engines, use meta description tag shows up as the description for the page in the search result pages, so using it is a great way to convince users to click on your link rather than one of the other nine pages listed in the search results.

Many search engines--including Google, MSN and Yahoo--will highlight the words used in a search, which helps to draw attention to your page's listing in the search results. At the time of writing the text for the description meta tag, think about the search phrase or target keywords someone might use when they find the page in a search engine and focus the text to indicate that your page.