On Page Optimisation
Defined: On-page optimisation (on-page SEO) is what can be done on the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content.
Off-Page Optimisation (SEO)
Defined: Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.
On-Page SEO Checklist | Off-Page SEO Checklist |
Alwaysstart with research andtesting | Alwaysstart with keyword research, testing andselection |
Title tags | Keywordsin links |
Metatags | Linksfrom high ranking publisher sites |
ALTtags | One-wayinbound links (not link exchange) |
H1tags | Differentkeywords in your link-ads from the same site |
URL structure | Gradual link building technology (no growth spikes) |
InternalLinking | Relevantkeywords near your inbound link |
Content | Deep linking (from multiple pagesto multiple pages) |
Keyword density | Targeta large list of keywords (5-500+) |
Sitemaps | Linkfrom sites with a variety of LinkRanks |
Usability | Trackactive link-ad keywords |
Tracktarget keywords | Discontinuecampaigns if ranking does not improve |
Expectresults in 12 months | Expectresults in 30 days (MSN) 1-9 months (Google, Yahoo) |
Do not make commonon-page SEO mistakes: | Do not make commonoff-page SEO mistakes: |
Duplicatecontent | Duplicatekeywords in link-ads |
URL variants on the same pages | Site-wide links causing linkgrowth spikes |
Off-siteimages and content on-site | Usingon-page SEOs to do specialist off-page SEO |
Duplicatetitle tags | Placingrandom links without keywords near your link-ad |
Do not use on-page SEOspamming tactics such as: | Do not use off-pageSEO spamming tactics such as: |
Hiddentext | Linkfarms (sites with 100+ outbound links per page) |
Hiddenlinks | Usingirrelevant keywords in your link-ads |
Keywordrepetition | Garbagelinks |
Doorwaypages | Linkchurning |
Mirrorpages | Hiddeninbound links |
Cloaking |
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