Jan 11, 2009

Google Analytics Features

Google Analytics Features
Google Analytics offers a special features and benefits for everyone executives and advertising and marketing professionals to website owners and content developers.
Advanced Segmentation

Isolate and analyze subsets of your traffic. Select from predefined tradition segments such as "Paid Traffic" and "Visits with Conversions" or create new custom segments with a flexible, easy-to-use segment builder.
Motion Charts

Motion Charts add sophisticated multi-dimensional analysis to most Google Analytics reports. Select metrics for the x-axis, y-axis, bubble size, and bubble color and view how these metrics relate over time. Choose the metrics you want to measure up to and interpretation data relationships that would be difficult to see in traditional reports.
Custom Reports Create, save, and edit custom reports that present the information you want to see. A drag and drop crossing point lets you select the metrics you want and define multiple levels of sub-reports.
Fast Implementation Upload the Google Analytics tracking code into each of your website pages and tracking begins immediately.
Keyword and Campaign Comparison You can track and measure up to all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.
Custom Dashboards
No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.
AdWords Integration With the help of Google Analytics to learn which keywords are most profitable to your business.
Internal Site Search You can locate how your visitors search your site, what they look for, and where they end up.
Benchmarking Find out whether your website performance metrics underperform or outperform. Opt-in benchmarking compares your key metrics against aggregate performance metrics.
Trend and Date Slider Compare time periods and select date ranges without losing sight of long term trends.
Ecommerce Tracking Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.
Funnel Visualization Find out which pages result in lost conversions and where your would-be customers go.
Site Overlay See traffic and conversion information for every link as you browse your site.
Email reports Schedule personalized report emails that contain exactly the information you want to share.
GeoTargeting Find out where your visitors come from and identify your most lucrative geographic markets.

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