Black Hat SEO Techniques, Black Hat SEO, Tricks
Hidden Content:
A black hat SEO technique is hidden content. Hidden content means keyword stuffing within the code; this content will not be visible to the end user of the site.
One way of doing this is by using comment tags.
Comment tags look like this;
<!– Comment Tag –>
The main purpose of comment tags is for web developers to add in useful information within their code explaining what that piece of code does.
Here’s an example of a comment tag being used incorrectly in a bid to promote a hypothetical page targeting search engine optimization,
<!—Search engine optimisation, SEO, professional search engine optimisation company, spamming search engines –>
Another way of hiding content by using <noscript> tag. The <noscript> tag should be used to inform a user that a script is being used but their browser either doesn’t support the script
language used or they have that function turned off.
Here’s an example of the <noscript> tag being used correctly,
<script type=”text/javascript”>
<!–
document.write(”Hello World!”)
//–>
</script>
<noscript>Your browser does not support JavaScript!</noscript>
Another say of hiding the text, include the <noframes> tag and hidden inputs in forms.
Content can also be hidden from the end user by using CSS, excessively small text and coloured text on the same coloured background.
All of these techniques are frown by search engines and if detected then your website will be penalized.
Meta Keyword Stuffing:
There are two types of Meta tags are used to update search engines of the content on the webpage. Theses Meta tags are placed between the <head> tag of a page and when used incorrectly they can aware a search engine that a site is using spam techniques in an effort to improve its ranking.
Meta Description Tag :
The Meta description is used to describe the content of your webpage as a small phara.
Here’s an example of the Meta description being used in the correct manner,
<Meta name=”description” content=”Free SEO articles provides a info on SEO articles, seo tips and SEO tools. />
Here’s an example of the Meta description tag being used incorrectly for a page promoting a restaurant called “MadeUp”,
<meta name=”description” content=”MadeUp restaurant website is the best MadeUp restaurant website, our restaurant is better than any restaurant,great restaurant,best food restaurant,visit our restaurant” />
Meta Keywords Tag:
Meta Keywords tag is a short list of keywords related to webpage.
Here’s an example of the Meta keywords being used in the correct manner,
<meta
name=”Keywords” content=”Free SEO articles, SEO marketing, search
marketing, search engine marketing, e-mail marketing, SEO” />
Here’s an example of the Meta keywords tag being used incorrectly for a page promoting a restaurant called “MadeUp”,
<meta name=”keywords” content=”Restaurant,restaurants,food,feed,take away food,fast food,junk food,eat,eating
out,dinner,dining,meal,eating,MadeUp,steak and chips,chicken and chips,pie and chips,pudding,desert,big restaurant,small restaurant,best restaurant,great restaurant, exclusive restaurant,cocktails,wine,drink,pizza,sandwhiches”>
Doorway or Gateway Pages:
Doorway or Gateway pages are pages designed for search engines and not for the users. They are essentially bogus pages that are overfed with content and highly optimized for 1 or 2 keywords that link to a target or landing page. The user never sees these pages because they are automatically redirected to the target page.
Search engine spiders are being improved better way to detect these pages and will get unnoticed or worse still, flag your site up as being spam and ban you all together.
Link Farming:
Link farms or free for all (FFA) pages have no other purposes than to list links of dissimilar websites. All links are placed in signal page. Don’t participate in link farming.
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