Dec 24, 2008

Search Engine Optimization (SEO) Checklist

Search Engine Optimization (SEO) Checklist Google SEO Checklist Googe Ranking Factors
Search Engine Optimization (SEO) Checklist


SEO FactorBrief SEO Checklsit Information
Keyword in Domain Name/URL

MainKeyword(s) should always appear in the URL and if possible in thedomain name.

Keyword in Title

Main keyword should be as close to the beginning as possible. Don't stuff your title though! Don't use special characters.

Keyword in Meta Description Tag

Use1 to 2 reasonable sentences in your meta description and use yourkeywords at least once.

Keywords Meta Tag

Main keyword should be as close to the beginning as possible. Don'tuse more than about 10 keywords. Don't repeat any single word more thantwice!

Keyword Density in the body

There is no recommended or perfect keyword density, but don't use more than 15% to 20% per main keyword.

Keywords in header tags

Most important isH1, then follow H2, and H3. The others are proably not that important.

Keyword proximity

The closer the keywords are, the better they might rank.

Order of key phrases

Try to order your keywords so that they form key phrases that might be queried for more often in search engines.

Keyword frequency

The most important main keyword should be repeated more than the others. However, don't spam the keyword in nonsensical points.

Keyword prominence

The earlier the main keyword appears on the page, the higher its relevance.

Keyword in ALT and TITLE tags

Describe the image and if possible with one of the main keywords, however, never spam the ALT tag, this is a common SEO mistake!

Keyword Anchor Text

Try to have keywords in your inbound anchor texts, that are links that direct to subpages of your site.

Keyword Stemming

Stem your keywords. Use singular, plural, past forms, etc.

Keyword Semantics

Make use of synonyms and don't spam your site with one and the same keyword.

No excessive deep linking

Check that all your pages can be reached with no more than 3 or 4 clicks!

Page to Page Linking

Try to link to appropriate subpages from a related subpage.

Domain Name Extension

.EDUand .ORG seem to be very important. For any .COM domain it is a littlemore difficult to prove trustworthiness and relevance due to the hugeamount of spamming sites.

File Sizes

Never exceed more than 100kb per page. Try to keep below 40kb per page.

Hyphenate file names

Do never use more than 4 words in the file name, as this indicates spam.

Fresh and new contents

Google loves new and regularly updated contents, so do your visitors!

Total length of URL

Keepit at a minimum. That does not mean that you should not use mor than 60characters.

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